Rod Carson is a recognized pioneer in traffic reporting in the Delaware Valley. 

One of the founders of Shadow Traffic, Rod created the method of traffic reporting that is still the standard nationwide.  He broadcast the very first regularly scheduled traffic reports on KYW Newsradio  in 1977 and has reported on just about every major highway traffic problem ever since. 

Rod was born in Philadelphia, grew up in Coatesville, Pa., and graduated from Scott High School there.  He began his radio career at WCOJ while still a sophomore and had a regular radio show on the station by the time he was a senior. 

Before getting into the traffic business, Rod was one of the "Wibbage Good Guys" at Philadelphia's WIBG, hosted the innovative program "Rock and Roll Roots" on WMMR, and has done deejay and news stints at radio stations WSNI, WIOQ, WPEN, and WWDB among others.

Rod has two children and four grandchildren, lives in Ardmore, Pa.,  is an avid music buff and computer enthusiast, and has recently become a guitar collector. 

"Now, all I have to do is learn how to play them.  It's never too late to learn new things,"  he says.