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Posted: Tuesday, 10 February 2009 1:03PM

SEPTA's ''Beer Week'' Pass Loses Its Way, Graphically Speaking



   
by KYW's Mike DeNardo
   
SEPTA is redfaced over its new "Philly Beer Week" day pass, which features the skyline of... New York City.

Septa is selling a $9.00, one-day pass that will allow you to get around Philadelphia without driving during Philly Beer Week, from March 6th to March 15. 

One problem: the skyline on the pass isn't Philly -- it's New York, admits Septa spokeswoman Jerri Williams:
   
"It was designed in-house by one of our graphic artists.  And I think people liked the look of the skyline but unfortunately didn't take a really good look to see that it wasn't Philadelphia.  It's a stock photo."
   
Williams says that Septa is redesigning the pass, and new corrected ones are being printed at what she calls a "minimal" cost. 

She says either pass -- the one with the New York skyline, or the proper Philadelphia skyline, will be accepted during Beer Week.

(Image from Septa)


 
 
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