by KYW's Bob Bicknell
Whether it’s Black Friday or Cyber Monday apparently doesn’t matter in Philadelphia. A new poll suggests the City of Brotherly Love will lead the nation this year in online sales.
Philadelphia loves to shop online. Zogby International says the city ranked first in the nation for people who say they intend to buy some or all of their holiday gifts online. More than 79 percent say they’ll point and click to complete their lists this season. Most of those asked say shopping online was more convenient, and even if they eventually buy a gift at a store, almost half say they’ll use the internet to compare prices. A growing number – 40 percent – say they’ve used their cell phone to comparison shop or buy online.
Philadelphians are also confident shoppers. Only about one in four say they’ll spend less this year because of concerns over the economy.
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