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Posted: Wednesday, 13 February 2008 9:54PM
Internet Broadcast Aimed at Phila. Tourists Launched
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by KYW's Hadas Kuznits
A new online tourism radio station aimed to promote what Philadelphia has to offer worldwide has been launched.... and many of the voices are familiar.
The new web-based radio-station is www.hearphilly.com:
"You can spell it either way H-E-A-R or H-E-R-E. We figured there might be confusion. We figured either one will get you to the right place."
That's Steve Butler, KYW Newsradio Director of Programming. He says the content is a combination of KYW podcasts with reports from the Greater Philadelphia Tourism and Marketing Coorporation:
"Our great, talented people are definetly part of it, but I think showcased in a different, interesting way and in addition, other folks who are I think gonna bring a feel to it that a younger audience might like."
KYW Newsradio General Manager David Yadgaroff says while the new station is exclusively online right now, there are plans to take it to the airwaves:
"It's launched primarily as an HD radio station, but it eventually will be on WYSP's HD 3, yes."
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