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Posted: Monday, 16 June 2008 2:57AM

Camera Planned for Local Digital Billboard Raises Concern




by KYW's John McDevitt

A window dressing inside a suburban station store promoting the Philadelphia Soul, will soon have a camera to find out who is stopping and for how long. The marketing tool is drawing some criticism.  

By the end of the month, the installers, Moto Media, say a camera will be incorporated into the display that promotes the Philadelphia Soul. The camera reportedly measures the points on your face determining if you or male or female, your approximate age, and how long you are watching the video screen.

The technology is being used in places like Europe. Philadelphia is one of the first US cities to use it. Some don't see a problem with the cameras:

"It's a very smart marketing idea, it's just another form of a census."

Others say if there's a camera, people need to be informed:

"I think it could be marketing. I don't argue that. I just think it needs to be overseen by someone, somewhere, somehow, and it needs to be written what it's being used for."

A spokesman for Moto Media says the camera does not record images. No video is being taken of people going by the window display.


 
 
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